The Ethics Behind New Forest Apothecary: Where Magick Meets Integrity

At New Forest Apothecary, we believe that true magick is rooted in intention, and that includes the way we source, stock, and share every item in our collection. In a world where business often puts profit before people or planet, we’ve chosen a different path, one of transparency, ethics, and care.

Our community is made up of kindred spirits who care deeply about the energy behind their purchases. That’s why we ensure the values we uphold, cruelty-free, fair trade, sustainable, are reflected in the practices of our trusted suppliers.

Here are the key ethical commitments we live by:

🐾 No Animal Testing, Ever

We cherish animals as sacred beings, protectors, and companions. For that reason, none of our products are tested on animals. While it’s impossible to trace every raw ingredient across time, we work exclusively with ethical suppliers who uphold cruelty-free practices and favour natural, clean components. In truth, most base ingredients used in reputable cosmetics haven’t been tested on animals since the 1960s, but we still choose caution, compassion, and care.

🧵 Ethical Craftsmanship & Community Traditions

Many of our handmade products are sourced from artisan communities across India, Nepal, Indonesia and beyond, where traditional crafts are part of daily life and cultural identity. These time-honoured skills are passed down through generations, forming the heart of local economies and creative expression.

During our travels, we’ve had the privilege of visiting rural workshops and family-run collectives, witnessing the artistry and dedication that goes into each piece. From vibrant embroidery to intricate beadwork, these crafts are created with care, intention, and pride.

At New Forest Apothecary, we support ethical production that uplifts communities and honours heritage. We choose to work with suppliers who treat their artisans with fairness and respect, ensuring that the magick behind each item is rooted in integrity.

🌍 A Fairer Trade, Our Way

We spend months each year travelling through artisan hubs across Asia to source our mystical goods directly. We don’t just sign contracts, we visit workshops, speak with makers, and check working conditions ourselves.

Our version of Fair Trade means paying fair prices, supporting dignified work, and walking away from anything that feels exploitative or unjust. Export markets often pay more than local ones, which should mean better wages and working environments. If that’s not the case, we don’t proceed.

♻️ Mindful Materials & Sustainability

We stock a wide variety of magickal goods, so while we aren’t 100% plastic-free or organic (yet!), we are deeply committed to mindful sourcing. Whenever we introduce new products, we prioritise materials that are sustainable, recyclable, and ethically gathered. From hand-rolled incense to eco-conscious packaging, we always strive for greener choices.

At New Forest Apothecary, every item you receive has been chosen with intention, for its energy, its story, and the people behind it. We thank you for being part of this path, one where magick and mindfulness walk hand in hand.